Although there are signs that the COVID-19 outbreak is stabilizing in some parts of the world, the demand for online sourcing continues to grow as physical trade fairs are still unable to be staged. To help companies rise to the challenge, the Hong Kong Trade Development Council (HKTDC) has organized the hktdc.com Sourcing Summer Virtual Expo from June 29 through July 24 as a way for more than 22,000 suppliers to connect with some half-million global buyers.
“Our Spring Virtual Expo in April was successful in helping local businesses win new orders in the face of significant challenges,” remarked HKTDC Deputy Executive Director Benjamin Chau. “We hope the Summer Virtual Expo can maintain the momentum and help our suppliers connect with 500,000 buyers from around the world, while buyers will get the opportunity to replenish stocks to meet expected consumer demand in the second half of the year.”
The HKTDC’s 50 offices around the world are helping to promote the Summer Virtual Expo by encouraging participation from influential global buyers, particularly those that work with mega chain stores and e-tailers and have previously sourced at trade fairs in Hong Kong. During the fair period, these offices will offer professional support such as handling in-depth business matching requests and arranging virtual meetings.
Chau added that the hktdc.com Sourcing platform has won multiple international awards for its effectiveness in bringing suppliers and buyers together. The site currently features around 130,000 quality suppliers and two million international buyers, with over 24 million business connections made every year. “Buyers are more confident to source products from suppliers when the relevant information can be verified by third-party organizations,” he said.
Key products being featured in the Summer Virtual Expo include consumer electronics, gifts, kitchenware, medical supplies, outdoor activity equipment, garments and clothing accessories, and more. To further enhance the effectiveness of the business matching process and meet different sourcing needs, the HKTDC will send personalized product recommendations to global buyers through different channels such as social media, online advertising and email, encouraging them to view more products and make enquiries.
Weekly product themes include Tech & Innovations, Home Sweet Home, Lifestyle, and Smart Health. “Buyers can make inquiries and connect with suppliers in just one click, helping them to seal deals more quickly,” Chau said.