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Samsung Displays: Front & Center at CEDIA Expo Virtual

Samsung Displays CEDIA

Samsung at CEDIA Expo Virtual showed off some of the newest display iterations within its residential and commercial portfolios while providing its dealer and integrator channel partners with additional programs, tools and resources.

Among the products showcased were:

The Terrace IP55-rated outdoor TV and IP55-rated Terrace soundbar (shown above);

The Premiere, Samsung’s first 4K ultra-short-throw projector which can produce images up to 130”; and

Samsung’s The Wall, in a residential application

The Wall, which uses Micro LED technology and which provides 1.2./1.6 pixel pitch options.

These products join Samsung’s 2020 flagship 8K and 4K QLED TVs, Sero portrait-oriented rotating lifestyle TV, and The Frame TV’s new sizes (32” and 75”) within the company’s product portfolio.

“2020 has been quite the year. People are spending more time in their homes and in front of screens than ever before,” noted Jim Mayo, senior director of Custom Install Channel/Strategy at Samsung in the announcement. “Our 2020 line of Lifestyle and QLED 8K and 4K TVs are designed to enhance the home no matter where they are placed – inside and out – ensuring designers and custom installers have all the product options, and tools to offer unique packages for their clients.”

For small- to medium-sized businesses, the Pro TV and the outdoor Pro TV Terrace Edition are equipped with the Samsung Business TV app, allowing owners to create customizable content right from their phones or tablets. With screen sizes spanning 43” to 75” combined with the Samsung Business TV app, these new commercial solutions give integrators tools to address their customers’ business needs in 2020, indoors or outdoors. Further, the Terrace TV offers simplified connectivity, needing only an AC outlet.

“This year has seen unprecedented changes in the way we relax at home. It’s also changed how we’ve been able to dine out. That’s why the displays showcased at CEDIA deliver outstanding picture quality, brightness and more options for custom installs in commercial and high-end residential projects,” noted Mark Quiroz, vice president of marketing, Display Division at Samsung, who presented the offerings along with Mayo. “Our portfolio’s flexibility is designed around the needs of the channel. Between The Wall 1.2/1.6, and the Pro TV and its Terrace Edition for outdoor applications, we have models and sizes that address virtually every application.”

The Wall brings a new level of luxury immersive viewing to consumers, delivering pure blacks and vibrant colors, ensuring consumers can experience never seen before picture quality in the comfort of their homes.

Samsung further said it remains committed to helping custom installers navigate 2020 with its 5-Star Solutions program and the new CI Platinum Program that launched earlier this year. Since February, the CI Platinum program has been an invite-only initiative for top dealers and installers, with benefits including improved margins, direct relationship with Samsung’s CI team, regional distributor inclusion, individual VIR programs, priority allocation, demo program enhancement and even an accommodation program. Membership in 5-Star Solutions has increased 20 percent since last year, with 5,000 active members.