BSH Home Appliances Corp. has announced that, effective Sept. 1, Christopher Kaeser becomes senior vice president of sales, BSH Home Appliances, Region North America. Kaeser replaces retiring industry veteran John Iacoviello, who had overseen BSH North America appliances sales for Gaggenau, Thermador and Bosch for 11 years.
Kaeser brings nearly two decades of industry experience and expertise in merchandising, product marketing, brand marketing and sales to the position and will be responsible for BSH’s sales, as well as developing and implementing long-term strategic initiatives to maximize revenue and profitability through all sales channels.
“Chris Kaeser’s expertise in strategy and business development will serve our company well… Throughout his 19-year tenure with BSH, Chris has demonstrated all of the qualities BSH needs to successfully move forward as we enter this next phase of our business,” said Christofer von Nagel, CEO, Region North America, BSH Home Appliances Corp. “While we are thrilled to promote Chris Kaeser to his new position, we also want to thank John Iacoviello for his 11 years serving as our senior vice president of sales. John was instrumental in creating an outstanding sales team at BSH and we congratulate him on his retirement and look forward to building upon this foundation under Chris’ direction.”
Kaeser currently serves as the vice president of sales and marketing for national accounts for BSH. He is responsible for all aspects related to the national accounts channel, including strategy, sales, marketing, merchandising, and training. During his time with BSH, Kaeser also served as vice president of sales for the western region, including the United States and Mexico, director of sales for the western region and senior director of product and brand marketing.
Iacoviello leaves a memorable mark at BSH, where he will remain on the company’s board of management, providing strategic guidance until Oct. 30. Prior to joining BSH, Iacoviello spent 23 years in various leadership roles in consumer electronics and applied his knowledge in that arena to the appliance industry. Known for his ability to build great relationships with customers and uphold BSH’s strategic vision, Iacoviello is regarded as a valued mentor to colleagues throughout the organization, as well as his peers, and in 2020 was named to the Dealerscope Magazine Hall of Fame.
