Integral Marketing, the rep fulfillment company serving dealers in the Southwest, announces the appointment of industry veteran John “Jody” de St. Germain as Business Development Manager. In his new role, he will manage the day-to-day operations of the company including business development strategies, dealer program development, and supporting the company’s current and growing account base. In addition to his role with Integral Marketing, de St. Germain also joins sales company The Lucas Sales Group in regional and key account sales management roles.
A 20-year CE industry veteran, he brings past experience to the position having served in roles at companies including Clarion Corp., Nakamichi, and Kaleidescape, where he worked in various sales management positions, helping to develop the sales strategy for each brand from the ground up both globally and across the U.S.
“We are excited for Jody in his new role with Integral Marketing and delighted to have him also join The Lucas Sales Group,” said Steve Lucas, president of The Lucas Sales Group. “Jody is a top-notch individual and industry expert that will help us continue to grow our business with ‘best-in-class’ service.”
“After stepping out of the consumer electronics industry for the past five years, I’m excited to be back and contributing to the future vision and growth of Integral Marketing and The Lucas Sales Group,” said de St. Germain. “Both companies have a long history of supplying its valued dealer network with a solid line card of tier one AV brands.”