Home Audio/Video New Age to Distribute Anker Innovations Lines

New Age to Distribute Anker Innovations Lines

CE and gaming products distributor New Age Electronics has announced that it has signed a new agreement with Anker Innovations, making Anker’s smart charging, Soundcore audio, and Eufy product lines available to the retail channel through New Age.

“The evolution of the Anker brand has been incredible, and we are pleased to bring their latest product lineup to our customers,” said Fred Towns, president, New Age Electronics. “Their portfolio delivers a range of options to support consumers’ personal ecosystems during a time of rapid change that has led to new technology requirements for the home, office and locations in between – from mobile charging and audio solutions to smart security and cleaning devices.”

In addition to Anker Innovations’ smart charging technologies for home, car and mobile life, the agreement includes the Soundcore Audio line, which features high-quality wireless earphones, headphones and speaker systems at affordable price points. Customers also have access to Anker Innovations’ Eufy brand through New Age Electronics, offering smart household solutions that make living more comfortable. Products include the RoboVac series as well as Anker Innovation’s recently launched line of outdoor security cameras, sensors, and video doorbells, which work together to create a complete home security ecosystem (the Anker Eufy RoboVac is shown).

The Eufy video doorbell

“We are pleased to enter into this exciting agreement with New Age Electronics,” said Ben Zhang, CSO, Anker Innovations. “Their team has the channel reach, longstanding retail expertise, and customer-first approach needed to take our business to new heights at a pivotal time of growth and opportunity in the retail channel.”

Retailers can use service and support offerings through New Age Electronics including its unique Build a Box delivery program. The program includes collaborative planning, forecasting, and replenishment; bundling; extended assortment; pallet shippers; comprehensive services; electronic software downloads and more.