Name: Nim Sharon
Age: 39
Job Title: Executive Director
Company: The NPD Group
Years in the Industry: 12
Education: University of Illinois at Urbana-Champaign, ESADE School of Business Administration and Management in Barcelona, Spain
Dealerscope’s 40 Under 40 Honoree 2021
Describe your current role.
I’m an Executive Director at The NPD Group, leading new business growth for the consumer technology practice. We partner with consumer tech brands to provide point-of-sale data, consumer insights, and industry expertise that enables them to make the most informed business decisions. I lead a sales team that provides data solutions to help craft marketing, sales, and product strategies for some of the most innovative and emerging consumer tech brands.
While this award gives me recognition, I want to thank the entire team at NPD for continuing to support the creativity and constant innovation needed to capture the moment for our clients.
What accomplishment(s) are you most proud of?
Being with NPD for 10-plus years, I’ve supported the growth of the world’s leading tech brands by helping them uncover new areas of opportunity and providing them with actionable insights that they can leverage to grow their business. As a sales leader, I’ve been recognized internally and was honored to receive NPD’s 125th Award of Excellence for supporting the growth of new clients within the tech industry and leading collaboration efforts to position new data products and solutions.
What do you like best about your job?
What we provide to the industry is an “essential.” Seeing emerging tech brands leverage our data to help with product, marketing, and sales to achieve success in the industry is very rewarding. I’m also surrounded by brilliant-minded colleagues who all share the same vision of supporting the growth of our clients — I learn from them every day.
What technology are you most excited about at the moment?
Digital health. My nine-year-old daughter was recently diagnosed with Type 1 diabetes, a disease where the pancreas doesn’t produce insulin. Diabetes in general is one of the world’s fastest-growing chronic diseases and we are just scratching the surface on how technology can help to manage levels and get the appropriate insulin dosage needed to support a healthy life.
What, in your opinion, is necessary for the CE/technology industry to thrive in the next five years?
DATA. Real-time and accurate data is needed to support important decision-making for consumer electronics brands. How can a company grow without it? This is the reason I chose to invest 10-plus years at NPD, as our data and industry expertise can unlock opportunities for companies of all sizes and should be seen as a necessary cost of doing business.
