Petra Industries, the consumer technology and wholesale electronics distributor, has partnered with Brand Partners Group, an all-channels centric consumer products business group, to distribute Ginsu kitchen prep tools and accessories.
Brand Partners Group is focused on selling innovative and creative products that are strong representations of the brands they’ve licensed. The company represents hundreds of dynamic brands, including Ginsu.
Now, Brand Partners Group is partnering with Petra to bring these well-known brand name products to even more storefronts than ever before.
“Ginsu is one of the most trusted brand names in the kitchenware market, and has been for decades,” said Tate Morgan, President of Petra. “We’re thrilled to be able to add Ginsu products to our lineup and we look forward to the success and continued growth of our relationship with Brand Partners Group.”
For over 40 years, the name Ginsu has been synonymous with quality. In 1978 Ginsu brought their famous knife sets to market with revolutionary infomercials and has continually updated and expanded their product offerings. All of their newest accessories from the Multi-Purpose Chef Set to the Chop’ N Spiral Slicer Pro, are protected by the Ginsu Forever Sharp Promise, ensuring that each lasts a lifetime.
To see the entire Ginsu lineup at Petra, make sure to visit order.petra.com.
