Whether you are a seasoned oenophile or simply enjoy the occasional sampling on Saturday nights, Plum is ready to take your wine-tasting experience up a notch. Its freestanding countertop unit, which received Best of the Kitchen and Bath Industry Show (KBIS) 2020 preserves, chills and serves wine by the glass. Holding two bottles at once, it chills each as intended for 90 days.
The Plum unit features a 7-inch touchscreen to display detailed history about the bottles inside. The labels are analyzed and will display on the touchscreen information regarding the wine’s origin, including region and winery. It boasts 220 identifiable varieties. An integrated, refillable argon canister preserves up to 150 bottles.
An app allows you to bring this service anywhere, particularly while you are shopping, to further assist you in selecting the perfect bottle.
With the rise of at-home entertaining, Plum has expanded its offering by creating an integrated solution that allows the product to be “wrapped” into the room’s design. And this is not confined to the kitchen.
As Andreas Hansen, Plum’s global president explains, the Plum unit can be a welcome addition to any room, such as the game room, theater and, of course, the home bar. The product fits flush within a 24-inch space and comes in black and stainless steel finishes.
“We are seeing the disintegration of the kitchen,” Hansen notes. “People are creating oases in the home, and Plum adds a category of pleasure to each space.”
To this end, at KBIS 2021, Plum introduced Plum Integrated-integration options that allow architects and designers to wrap the Plum appliance within any space. These kits will assist with the design process to plan for and accommodate the product so that it blends seamlessly with the room, whether it is within a new build or retrofit project.
Furthermore, the company also launched for architect and design partners the Plum Pro Rewards Program. This incentive program is designed to strengthen the relationship between Plum and these project partners. With this program, they can offer a unique service for their customers, as our “new normal” increasingly features at-home entertaining.
To continue this commitment, the company also introduced the launch of the Plum Wine Heroes Design Council, “a targeted selection of industry experts selected to provide insight and learnings on the changing space of at-home entertainment and how the art of fine wine is becoming a factor in future design spaces.”
The council will welcome design experts who will collaborate with Plum on integrated home design and how Plum products can enhance their projects.
Stephanie is the Senior Managing Editor for Connected Design.
