Sony Electronics brought CEDIA Expo Virtual to San Diego this week, with Head of Sales for CI Jeff Goldstein welcoming visitors with a CEDIA Expo-style booth themed “Premium Products, Premium Partnerships.” The exhibit was built in Sony’s U.S. headquarters specifically to showcase, via video tours, a range of custom installation-oriented products including 4K and 8K displays, LED and OLED TVs, immersive 4K home cinema projectors, and home theater audio components and speakers.
Following are some highlights from the hourlong presentation hosted by CI technical/sales specialist Jayson Savage:
In 8K TVs – XBR-85Z8H, an 85-inch 8K HDR model with Sony’s X1 Ultimate processor, full-array local dimming and X-wide-angle panel; has the ability to upscale content to 8K; its audio can function as a center channel or feed into a Dolby Atmos soundbar.
In 4K OLED TVs – the Master Series XBR-48A9S, an OLED model designed to bring OLED technology into moderately sized cabinetry; and the 65-inch XBR-65A8H OLED – not part of the Master Series and without the center-channel speaker mode.
In LED TVs – the XBR-65X900H – an LED TV optimized for next-generation gaming consoles (PlayStation 5 ready). It is also uniquely endowed with and ATSC 3.0 tuner for future-broadcast readiness.
A new category addressing the video conferencing and surveillance spaces – including the SRG-X120 PTZ camera featuring Sony’s Exmor CMOS image sensor technology.
The SA-Z1 ES Signature Series Near-Field Professional Listening Powered Monitors, featuring a back-to-back dual-woofer system said to be inspired by a traditional Japanese ‘Tsuzumi’ drum that eliminates unwanted vibrations.
Sony’s full suite of audio and video home theater components, including ES A/V receivers, soundbars, and 4K HDR Blu-ray players. Also on view, the DMP-Z1 Signature Series music player complete with a gold-plated rotary dial.
A range of new projectors (described in detail in an earlier Dealerscope article), including the VPL-GTZ380 flagship native 4K projector.