Mike Giannattasio has been appointed as president of Leica Camera’s North American Division, succeeding Roger Horn, who has retired after over 40 years of service at Leica.
The announcement notes that Giannattasio brings leadership experience in the luxury sector to the position at Leica Camera USA, as well as knowledge in brand strategy, organizational development, sales growth, and marketing transformation.
Giannattasio joins Leica with over 30 years’ experience in the luxury accessory sectors at Montblanc North America, Christian Dior Watches, Breguet, and Swatch Group. Before joining Leica, Giannattasio held the position of President of Silhouette International, a pioneer in the professional eyewear and lens industry.
“Mike’s background will bring a new layer of expertise and experience to our leadership team here at Leica. We look forward to his impact on our brand and distribution strategy in the ever-changing optical industry, and how he envisions Leica’s growth as a leader in the space,” Matthias Harsch, CEO of Leica Camera AG, said in the statement.
The announcement statement also noted that Horn had paved the way for Leica’s growth and development in North America. “It is with the deepest gratitude that we thank Roger for his vast contributions to the Leica family. Roger has helped drive this company to its current success since his first day over 40 years ago and we are very appreciative for his leadership over the years. Therefore I’m very happy that we are currently evaluating in what role Roger can remain a part of the Leica family, so that we can continue to benefit from his expertise and perspective,” said Dr. Andreas Kaufmann, Chairman of the Supervisory Board of Leica Camera AG, in the announcement.