Klipsch is expanding its strategic distribution alliance with Onkyo and Pioneer Corp., which is 100-percent-owned subsidiary of Onkyo Corp., by selling and marketing their products in the Americas immediately. Klipsch established a solid business relationship with Onkyo Corp. in 2019 when Onkyo became the distributor of Klipsch premium audio solutions in Japan.
The expanded partnership with Onkyo Corp. means that Klipsch has become the exclusive distributor of the Pioneer, Pioneer Elite, Onkyo and Integra brands in the Americas.
The latest move positions Klipsch Group to offer a complete audio solutions portfolio in the Americas, while continuing to deliver service to its channel partners and consumers alike. Distribution will run through a newly created subsidiary, 11 Trading Company, LLC, and will include products ranging from A/V receivers, hi-fi equipment, mini systems, smart speakers, turntables, sound bars, home theater systems, optical disc players and more, broadening the company’s portfolio to include a diverse mix of audio products. Onkyo and Pioneer Corp. will continue to distribute Klipsch-branded products in Japan.
Paul Jacobs, president and CEO of Klipsch, stated in the announcement: “With this new alliance, we become a truly innovative and complete audio solutions provider in consumer technology and better equipped to address consumer demand with state-of-the-art A/V solutions. We will continue to look for areas to expand our business, leverage strengths and work closely with the Onkyo team to enhance the consumer experience.”
“We’re excited to expand this strategic partnership from Japan into the Americas and are confident that Klipsch is the ideal partner to drive our business to the next level,” said Jason Sausto, CEO of Onkyo USA Corp. Sausto will become a senior advisor for this partnership in the Americas.