Google has partnered with AVB Marketing, the advertising, e-commerce and digital marketing arm of buying group AVB Inc., to share pre-holiday insights on furniture shopping in the new normal. Beginning next week, the partners will present a complimentary, three-day series of 30-minute webinars designed to give home furnishings retailers a fourth-quarter competitive edge.
Co-hosted by Strategic Partner Manager, Google Customer Solutions Kristen Fox and AVB Marketing VP Brian Wattier, the “2020 Fall Home Furnishings Insights” series kicks off Tuesday, Oct. 6, with an update on furniture industry trends and a look at the pandemic’s impact on today’s furniture shopper.
On Wednesday, Oct. 7, Fox will share furniture retailers’ most effective digital strategies, with a focus on video, Google Ad types and targeting the right online audience. The series concludes on Thursday, Oct. 8, with a preview of Black Friday, including what to expect, how to strategize and where to invest to get the most bang for marketing bucks. There will also be a live Q&A session, giving attendees the chance to put their questions directly to Google.
“We are extremely excited about this opportunity to have Google share its insights,” Wattier said in the announcement statement. “Together with AVB Marketing, the webinars will show how we can all work together to support the independent furniture retail channel.”
The online series is open to all retailers, vendors and friends of the independent home furnishings channel. As an added incentive, one lucky retailer who attends all three sessions will be randomly selected to win a best-in-class, custom-designed e-commerce site from AVB Marketing valued at $20,000, plus $2,000 in Google Ad Spend.
The “2020 Fall Home Furnishings Insights” series is the latest collaboration between Google and AVB Marketing, one of a select group of Premier Google Partners worldwide. Together they help independent retailers take market share and grow their businesses by sharing industry insights, best marketing practices, and by encouraging consumers to shop local.
Registration is available at the following area: AVBMarketing.com/2020-fall-home-furnishings-insights.