D&H Distributing, a provider of consumer, home networking, and SMB technologies to the North American channel, has announced it has seen double-digit growth in retail sales in 2020. As consumers searched for safer shopping environments and embraced trends like curbside pick-up that met their convenience, the distributor saw significant increases in its retail ecommerce business.
Since the onset of COVID-19’s stay-at-home restrictions in April, retail sales at D&H have grown steadily within the 15% to 25% range monthly. Gains were led by an impressive growth of 87% in the PC gaming category through the first half of D&H’s fiscal year to-date (which began May 1). This is due in part to the launch of new gaming consoles from partners such as Microsoft this year and additional strong showings from manufacturers like NVIDIA, MSI, and HTC.
Key growth categories supported the work-from-home and learn-from-home trends that emerged as a result of stay-at-home mandates. This included products such as mobile computing devices, home WiFi solutions, displays, webcams, and peripherals. These areas will see ongoing increases as workers and students continue to deal with a combination of on-site and virtual attendance requirements in early 2021. Products in the “kitchen and outdoor” categories also performed well this year, reflecting the new role of the home as a round-the-clock base of operations.
Retail sales were considerably bolstered by the “buy online – pick-up in-store” trend, which allowed consumers to patronize both big box and local retailers, avoid venturing far from home, and still maintain a controlled, safe shopping experience. And the same way work-from-home scenarios have come into favor for many workers, curbside shopping is gaining preference among consumers. This paradigm is predicted to stay in place even after COVID-19 subsides, now that shoppers have acclimated to the model.
“Traditional ecommerce is surging, as would be expected in an atmosphere where consumers are intent on a safe shopping experience,” said Fred Eddy, D&H’s vice president of retail sales. “We expect this to continue to be the focus until summer of 2021. The concept of ‘Black Friday’ has also diminished as a phenomenon in 2020. Promotions started earlier, which spread retail spending more equitably across October and November, as opposed to a Black Friday/Cyber Monday rush.”
“During the pandemic, D&H didn’t take the course of many competitors,” said Dan Schwab, D&H’s co-president. “When others reduced investments, D&H established new focus areas specific to the evolving needs of the market, providing training and resources in areas like work-from-home technologies, remote infrastructures, distance learning, and cyber security for home networks.”
“Our Fiscal Year performance has exceeded our expectations so far, setting records for D&H month after month as we met the explosive need for technology in 2020. We’re proud to have empowered so many dealers and retailers to meet ecommerce demands during COVID-19,” said Michael Schwab, D&H’s co-president. “Our objective is always to help our partners not only to endure through market ups and downs, but to find ways to thrive and grow.”
D&H partners can visit www.dandh.com for more information.