Home theater and entertainment seating company RowOne, which relaunched in February under the new ownership of former Director of Sales and Marketing Todd Girdis and began shipping in August, has announced new partnerships with Best Buy and Nationwide Marketing Group.
With regard to the Best Buy agreement, initially 152 Magnolia Home Theater In-Store showrooms now have the brand’s Direct Collection entry-level Galaxy II and step-up level Prestige models on display with additional stores being added in the future. “Having been fully vetted to meet the stringent requirements of this #1 CI/CE retailer, we are very proud to be approved as a vendor partner,” said RowOne CEO Todd Girdis. “Best Buy offers the industry-lead CE/CI brands and their Magnolia Home Theater staff are experts in technologies and trends.”
RowOne has also entered into an agreement with Nationwide Marketing Group. “After tracking RowOne’s progress this summer, we quickly recognized the potential they could deliver to the 250+ CI channel dealers in our Home Technology Specialists Nationwide (HTSN) division,” said Hank Alexander, director of HTSN. “And now is the perfect time to partner with a preferred home entertainment seating partner like RowOne, as demand for home theaters is through the roof.”
“Todd Girdis is a strong advocate for independent retailers and also wants consumers to enjoy fun and inviting indoor home entertainment experiences with their families and friends,” added Alexander. “He’s done an amazing job of revitalizing the RowOne brand, and we look forward to working together in 2021 and beyond.”
Out of the gate RowOne came to market with a fulfillment model that differs from competitors in the custom channel: stockpiling inventory in Michigan, delivering in 10 business days or less (Continental US) and offering an optional exclusive Last Mile Service delivering to the residence in 15 – 20 business days. Also unusual for a furniture vendor is RowOne’s new mobile-optimized website with dealer portal (upcoming) that enables placing and tracking orders in real-time. This provides access to Audio Advice’s free interactive Home Theater Designer™ 3D tool which lets dealers spec-in system components, seating configurations and more. RowOne is the only seating vendor in the program.
RowOne has also inked a distribution deal with Next Level Distribution (formerly Audio America) which has six distribution centers. “As part of our new and elevated vision for the future we are focused on connecting retailers with leading brands and are thrilled to announce our expansion into home entertainment seating with RowOne,” said Next Level Distribution CEO Jonathan Elster.
RowOne’s 4 Styles of Home Entertainment Seating
Revolution is the ultimate in quality and comfort with an abundance of features including all the standard features highlighted below in Plaza II and Prestige. Revolution upgrades include premium black leatheraire covering, motorized headrest, a unique 3-stop dimmable blue LED cupholder and base rail lighting and memory button seating settings.
Revolution Sofa is a motion sofa, a workstation, and an entertainment hub. Recline to a favorite position, then adjust the headrest for ultimate comfort. Revolution sofa melds quality and comfort with an abundance of features. This includes a pull-down center seat back to reveal a tray table with cupholders, USB charging ports and 110-volt power strip. Each chair comes with deep storage arms with lighted cupholders that emit a soft blue light that romances the room. RowOne’s exclusive zipped-in ‘crumb catcher’ lining catches coins, popcorn and more for easy cleanup without moving the seat.
Prestige is already a market leader, with styling that fits any decor or lifestyle. Prestige includes all the same standard features highlighted in Plaza II. Prestige upgrades include premium black top grain leather/vinyl match covering and attractive blue LED base rail lighting.
Plaza II is one of RowOne’s best-selling chairs for style and comfort, fitting any décor or lifestyle whether in a family room or a dedicated theater room. Covered in black polyurethane fabric for the look and feel of leather, each chair with arms comes with USB charging, power recline, blue LED lighted cupholder, and deep storage arms that can hold a multitude of items such as gaming and remote controls, books and a tray table. Plush backs with pocketed coil spring seats, fully padded arms and sides provide for hours of seating comfort.
Galaxy II is the market-competitive entry-level value that allows the dealer to compete hand-in-hand with the furniture retailer. Covered in black polyurethane fabric for the look and feel of leather, each chair comes with power recline and a USB charging port.