Home Audio/Video 8K Association Strengthens Performance Specs for Certified Mark Program

8K Association Strengthens Performance Specs for Certified Mark Program

8K Association Screen Shot better than best

The 8K Association (8KA), the cross-industry group dedicated to promoting the growth of the 8K ecosystem, has published updated performance specifications for the 8K Association Certified mark program. TV shoppers looking for TVs that offer four times the resolution available from 4K TVs and that meet the high-performance standards of the 8K Association Certified program will benefit from the new broader performance requirements applied to 8K TVs launching in the market starting this year.

In addition to the existing requirements for resolution, luminance, color and connectivity standards that ensure powerful big-screen performance, the 8K Association Certified logo program now recognizes a broader set of video decoding standards that will promote the wider availability of 8K streaming content. In addition, the updated requirements ensure that 8K TVs can enable access to advanced multi-dimensional surround sound formats for a truly immersive home theater experience.

“During this difficult time when a communal movie theater experience is not possible for many, the availability of big-screen TVs with super-sharp 8K resolution offers an alternative cinematic option at home,” said Dan Schinasi, director of product planning at Samsung Electronics America. “With the 8K Association’s support to promote performance standards that include audio-video performance and interface standards, we expect that more homes will choose 8K TVs and more 8K content will be increasingly available in those homes in the year ahead, offering a safe and exceptional home theater experience.”

In addition to the 8KA’s updated performance standard for TVs, the organization expects to promote the growth of the 8K ecosystem in the year ahead with a focus on educating video content creators on the benefits of capturing, finishing and distributing video in 8K resolution. Established just 2 years ago, the 8K Association represents all parts of the 8K ecosystem, including 8K content creators and technology suppliers that enable 8K content creation to display semiconductor makers, panel manufacturers and the world’s biggest TV brands, according to the organization.