On Tues., Feb. 2, at 12:30 p.m. East Coast time, AVB Marketing — AVB’s e-commerce, digital advertising and social media experts — will present a sneak peek at the next-generation of e-tail tools that it says is designed to keep BrandSource’s independent dealers ahead of the pack. Dubbed “The Full Stack,” the hour-long marketing and technology forum will unveil a host of proprietary innovations to enhance the online shopping experience and engage an increasingly sophisticated consumer, according to information provided by the group.
COVID-confined consumers are embracing e-commerce at an eye-popping pace, and AVB had been busy building a digital armada even before the pandemic, in anticipation of an eventual online migration. The advanced planning drove a 718 percent increase in ad-related purchases for its member dealers last year, which has spurred the organization to double down on its digital magic in 2021, it says.
On Feb. 2, the group’s forum will unveil a host of proprietary innovations to enhance the online shopping experience and engage an increasingly sophisticated consumer.
Among the highlights:
• Tapping into Over-the-Top (OTT) TV
• Adding pizazz with Google Discovery Ads
• Supercharging retail websites
• Prerecorded product demos with top sales associates
• Bringing the online wizardry in store
Led by AVB Chief Marketing Officer John White and his team, the live event will also field questions from an industrywide audience comprised of retailers, manufacturers and media. The log-in information is as follows: Webinar link – https://avbinc.zoom.us/j/99826838326