Home CE Retail Exertis Appoints van Kerkvoorde for Ztorm

Exertis Appoints van Kerkvoorde for Ztorm

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Distributor Exertis has appointed William van Kerkvoorde as the managing director for Swedish-based B2B digital distribution company Exertis Ztorm. According to the announcement, in this new position, van Kerkvoorde will aim to enable Exertis Ztorm’s partners to drive digital growth towards consumers within gaming and other software products.

William van Kerkvoorde

Van Kerkvoorde joins Exertis from IT distributor Ingram Micro, where he held the position of vice president, Nordics region. Prior to this he had been the managing director of Lenovo in Sweden. Additionally, van Kerkvoorde has experience in multiple senior leading international positions within sales, logistics and category management, mainly within the IT and telecom industries.

Exertis chief digital and marketing officer, Vishal Chhatralia noted that the appointment was in tune with “our aggressively expanding digital portfolio which is seen as critical by our partners to help them progress digitally. William brings a wealth of experience in IT technology and distribution across various international roles.” As Ztorm managing director, he will report to Chhatralia, and will oversee a team of 25 employees.

In the announcement stateament, Van Kerkvoorde said: “Exertis Ztorm is, for me, the perfect combination of a small entrepreneurial company, utilizing the strength of the successful larger Exertis and DCC group. The Ztorm Hub is a digital platform with a unique capability to globally enable digital distribution of games and other software for retailers, e-commerce companies and end-users. I am looking forward to getting in touch with partners that want to know more and be part of this growth opportunity.”