Marking the start of a fresh, new year, the NPD Group’s technology division announced the winners of its fifth annual Consumer Electronics Industry Performance Awards. This year’s awards acknowledged consumer electronics brands that achieved: the top increases in market share in North America and the fastest-turning brand per item in the U.S., Canada, and Mexico, according to NPD’s Retail Tracking Service; as well as the top increase in online market share in the U.S., according to NPD’s Checkout service.
“After an unprecedented year, we at NPD are excited to take a moment to acknowledge the many silver linings the consumer technology market experienced in the midst of the pandemic. In this fifth year of our CE Industry Performance Awards we are recognizing brands that saw success providing consumers with products that enabled them to work and learn from home, as well as stay entertained and connected in their downtime,” said Ian Hamilton, President, Technology Sector, The NPD Group. “Congratulations to all award winners – we wish everyone a healthy and successful 2021.”