JL Audio, Inc. has expanded its exclusive license of the Clarion brand for marine products. The expansion eliminates regional restrictions, and expands marketing, sales and support to encompass powersports and recreational vehicles (RVs). JL Audio exclusively licenses the Clarion Marine brand from France-based Faurecia, a global automotive supplier that recently acquired Clarion Co., Ltd.
“We’ve made some strategic moves with the Clarion Marine brand to help our team reach its sales goals, and despite the many hurdles presented in 2020, we’re on track for record-breaking sales,” JL Audio President, Andy Oxenhorn said in a press release. “We’ve successfully returned Clarion Marine to a leadership position with products that are relevant, well-priced and able to deliver a great customer experience. Now, with an expanded licensing deal, we’re on track to unleashing the brand’s true sales potential globally.”
JL Audio has invested heavily in assembling a team to lead Clarion Marine’s catapult back into the marine audio market. Two new products Clarion’s comeback debuted in summer of 2020 and even more products are set to be released throughout 2021. Clarion also made its comeback in the marine retail channel which has helped establish the brand even further. Going forward, the entire Clarion line will be available to a global network of OEM customers, resellers, and retailers.
“We are proud to expand our strategic licensing agreement with JL Audio,” adds Talal Kakish, president of Faurecia Clarion Electronics North America. “This relationship not only adds value to both companies but enables the end-consumer to benefit from our dynamic, innovative audio technologies.”
Clarion Marine have begun shipping to to authorized retailers in the United States and Europe.
Jessica is the Chief Digital Editor for CT Lab Global Media, the North American platform for IFA Berlin.