MetraAV has entered into a new partnership with Evolution Home Entertainment Corporation to serve as the company’s master distributor in Canada. Now, MetraAV and its entire family of brands will be available to more than 500 of Evolution’s dealers and retailers throughout Canada.
“We have been waiting for the right opportunity to attack the wire and accessory business for a long time now,” Brad Middleton, National Sales Manager of Evolution, said in a press release. “We have had many opportunities in the past but wanted a full solution partner like MetraAV to bring our dealers compelling products in virtually every category of wire and accessories,” he added.
Jessy Crabb, General Manager of MetraAV, remarks that “this partnership will provide Canadian retailers and integrators with the support and distribution needed to utilize our innovative HDMI cables and electronics, bulk wire, and numerous installation accessories in their residential and commercial AV projects. We are celebrating more than 75 years of innovation. Metra’s reputation as the leading manufacturer of audio products and installation accessories expanded when we formed our home theater and AV division in 2001. Now, we’re excited to grow our network of dealers and retailers in Canada even more with our master distributor, Evolution.”
Alongside the introduction of MetraAV products, Evolution has prepared an aggressive promotional program with low prepaid freight levels, a free iPad promotion based on total sales, and according to Middleton, “Some of the best solutions and prices available to Canadian dealers.”
Canadian dealers can contact Evolution at 416-603-9090 to order or reach out to their local Evolution sales representative for their territory.
Jessica is the Chief Digital Editor for CT Lab Global Media, the North American platform for IFA Berlin.
