Home Audio/Video Noritsu Koki Acquires JLab in $370M Deal

Noritsu Koki Acquires JLab in $370M Deal

JLab Noritsu
JLab CEO Win Cramer has lead the growth of JLab for almost a decade.

Leading personal audio company, JLab, announced that it has been acquired by a new equity owner, Tokyo-based Noritsu Koki, in a deal totaling $370 million. Noritsu Koki acquired JLab from the company’s previous private equity owner. The transaction is on pace to close in the second quarter of 2021.

Noritsu Koki will provide JLab with additional resources, including product innovation and worldwide retail expansion, while keeping its core operations intact. JLab will continue operating as an independent company under the JLab name, with its sales, marketing, product development, finance, support and operations teams remaining at the San Diego, California headquarters. Win Cramer will continue to act as CEO for JLab alongside the current management team.

“We’re incredibly excited to have found a partner such as Noritsu Koki,” Cramer remarked. “They have a proven track record of being one of the best equity partners for growing brands. If you look at their previous investments, it’s easy to see how their approach has helped brands continue to see success by providing the extra capital needed for expansion while at the same time allowing the brands to focus on the core competencies that brought them success in the first place.”

Founded in 2005, JLab has grown to become the No. 1 accessible True Wireless brand in America. The company has received worldwide attention for its product innovations, affordability, and new product announcements at CES.

JLAB Noritsu Koki