Slowly but surely, the country is easing back into “normal.” Nothing illustrates this more than seeing upcoming LIVE events on the calendar, including Nationwide Marketing Group (NMG), which is set to hold meet in its first series of regional live events since Houston PrimeTime in February 2020. NMG will restart its in-person meetings later this month with the Regional Member Meeting in Dallas on May 25-26 at the Gaylord Texan Resort & Convention Center. The two-day meeting is just the first of four Regional Member Meetings. Following will be Seattle (June 3-4), Orlando (June 7-8), and St. Louis (June 9-10). Members will hear from topical experts who will deliver best practices and strategies for succeeding throughout the customer journey. They also will participate in multiple open discussion roundtables, focused on key business areas.
“Each regional event will deliver an educational track that resembles the typical shopping cycle,” said Nationwide in its announcement on Friday. “Attendees will be guided through best practices and strategies for driving awareness, capitalizing on the consideration and evaluation phases, and closing the sale.” In addition to topics such as digital marketing and social media, insights on everything from in-store experience and website management to data-driven merchandising and review management will be shared by industry experts. Rounding out the event will be category-based roundtable discussions for members and retailers alike from the appliance, consumer electronics, and furniture and bedding sectors.
While the increase in vaccinations in the U.S. is one of the main reasons that live events are easier to hold, Nationwide says that it is also ensuring that safety and health protocols will be followed. As the group’s VP of member experience said in the announcement: “We’ve been in constant communication with the local hotels and city officials at each location to ensure we’re in lockstep with their safety guidelines, as well as those from the U.S. Centers for Disease Control and Prevention. We’re ecstatic about the opportunity to get back to face-to-face meetings with our members in a safe environment that will still be conducive to our program.”