This past week, WiSA announced the new WiSA Certified Retailers Program. This program gives retailers access to special features on WiSA websites, as well as dedicated marketing, advertising, and channel sales support opportunities. Retailers also receive pre-release notifications on new WiSA Certified and WiSA Ready™ products.
“WiSA is proud to see the creation of these great new storefronts featuring the exciting wireless home cinema category fueled by products from WiSA members. These WiSA Certified retailers are answering the demand for WiSA Certified products and we are excited to support them,”said Tony Ostrom, President of WiSA, in the press release. “The opportunity to integrate the WiSA brand with a wide variety of retailers expands our reach and supports our goal of driving 2 million visitors to websites by the end [of] 2021.”
Currently, certified retailers include Amazon, ElectronicsExpress, WaltsTV, BeachCamera, BuyDig and will soon expand to incorporate B&HPhoto and FocusCamera. To qualify for the program, retailers must meet an extensive list of criteria and have a substantial online consumer base to the tune of over 1 million unique visitors per year. Other criteria include having 10+ years of experience in the industry, committing to create a WiSA dedicated storefront on its website, displaying the WiSA Certified Retail Partner logo on the website home page, supporting WiSA product demonstrations online or in-store where applicable, and selling WiSA Ready TVs, speakers, and transmitters.
“We jumped at the opportunity to open a WiSA Certified storefront because of the WiSA product quality and the Wave Marketing program,” said Abe Yazdian, VP of Merchandising at Electronics Express. “As a leading retailer of consumer electronics and audio, we believe the WiSA Wave marketing coupled with enhanced support is an exciting step that opens up new ways for retailers to promote wireless, high-definition home theater offerings and accelerate sales. We look forward to offering the WiSA Certified Speakers, WiSA Ready TVs, and WiSA transmitters to our customers as they provide high-quality immersive sound that consumers want.”
Retailers looking to learn more about the WiSA Certified Retailer Program should visit the following link. Comprised of over 60 member brands, The WiSA Association works to create and implement standards of interoperability for wireless, high-resolution, and multi-channel audio to give consumers the utmost flexibility for in-home entertainment.