The Nationwide PrimeTime Expo kicked off this past weekend at the Phoenix Convention Center in Phoenix. The primary focus at the 58th iteration of PrimeTime is the Shopper Journey, an increasingly important topic in today’s omnichannel retail landscape. In addition to keynotes by adventurist Erik Weihenmayer and Nationwide President and Chief Member Advocate Tom Hickman, the gathering features special educational sessions through the Nationwide Learning Academy (NLA) and other presentations covering 14 different subject areas, everything from digital marketing and financial services to website management and in-store experience. With almost 200 vendor exhibitors, the exhibition floor is busy and includes more space dedicated to the consumer electronics (CE) space than ever before. The outdoor and luxury appliance spaces are growing, which is why the event includes two special areas dedicated to them: Luxury University, which is a dedicated space on the PrimeTime exhibition floor, and PrimeTime BackYard showcase, an area featuring outdoor vendor exhibits along with food and beverage sampling.
In other luxury-related news from PrimeTime, which takes place through tomorrow, Nationwide announced that it would be adding high-end appliance manufacturer Thermador to the buying group’s luxury initiative, which it launched a year ago. The special program will help Nationwide members better position the Thermador brand in their stores, both online and off, through dedicated education and promotional tools, as well as in-store experience optimization.
Last month, Samsung announced a few new colors for its Bespoke line of refrigerators, but why settle for solid colors when you can get an abstract jungle print in multiple colors? That’s exactly what multidisciplinary artist Alex Proba created for the Samsung Bespoke refrigerator line. The StudioPROBA founder is known for her murals and illustrations, but refrigerator surfaces are new. “Designing for Samsung’s Bespoke refrigerator was a new adventure for me, and a way for my art to transcend traditional mediums – bringing vibrant color with abstract patterns to unexpected places,” said Proba in a press release.
WHAT WE’RE READING…
Amazon Hikes Prime Membership By $20 to $139
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Amazon Aggregator D1 Brands Acquires UK-Based Kitchenware Line With Annual Sales of $50 Million
Costco Could Be Laying the Ground for a New CEO
Independent Channel Ready to “Experience the Journey” at Nationwide PrimeTime