Podcasts have been around for over a decade, but in recent years have gained popularity and become a mainstream form of media. Podcasts have benefited businesses by allowing the owner to tell a story and describe how the product can be used in everyday life. As an owner of a company that sells possibly more than one product, how can a podcast drive customers?
Send the Products
If you don’t have time to go on a podcast or think it isn’t for you, consider sending a product on loan to a tech podcast and sponsoring the post. The hosts can review the product and give you a plug. Send instructions and write a contract to get the item back. Usually, a good contract will do if you cannot be onsite during the review.
Talk it up
With podcasts closely resembling radio, you have a chance to buy commercial space or, if you can, pitch it on a weekly or monthly podcast. This can show that you have an expert grasp of the hardware you sell and it gets gets the name of your business repeated weekly. Do the research and reach out to podcast companies, and request a media kit that should highlight the cost of commercials or sponsoring an episode.
Host Your Own
If you have the time and are willing to learn, you can host your podcast. There are a few ways to get started, and minimal equipment is needed. Usually, you can use a microphone or computer and find a podcast hosting site to distribute to iTunes, Spotify and Google. Find another consumer electronic business to co-host for added dynamic, double the marketing reach, and split the cost.
Podcasting can be a great way to get your business in front of a new audience.