Beko Home Appliances USA is honoring its promise of an Earth Day launch of a new line of refrigerators that dramatically extend the life of fresh produce and produce vitamin content amid growing public demand for enhanced food preservation in kitchen appliances.
The U.S. subsidiary of the global appliance manufacturer has the first seven of 20 new refrigerators equipped with its HarvestFresh technology available at its national dealer partners. The 13 remaining models, including the 36” French Four-Door model that captured the DesignBites Brand With The Biggest Bite, one of two big product honors at the 2023 Kitchen & Bath Industry Show (KBIS) earlier this year, will hit dealer floors this Summer.
A proprietary, three-light innovation that recreates the 24-hour sun cycle in the crisper drawers, Beko’s HarvestFresh preserves fruits and vegetables for 30 days while extending the life of the essential vitamins in fresh produce, namely vitamins A and C.
Meanwhile, in a March 2023 survey of 2,000 adults sponsored by Beko, 88% of Americans wish they could keep fruits and vegetables fresher longer while a similar eight in 10 say they are willing to invest in new appliances that reduce food waste, increase electricity and water efficiency, or help them live healthier. Of those appliances, a smart refrigerator with crisper drawers that preserve vitamin content in produce was the top response (70%).
Beko evolves its produce-preservation technology to include the vitamins and minerals found in produce. In what started as EverFresh+ with Active Blue Light, a series of crisper drawers in all Beko refrigerators that keep fruits and vegetables fresh for 30 days, has led to HarvestFresh, a three-color light technology that glows blue at sunrise to initiate the photosynthesis process, green at midday to capture the strongest sunlight, and red at sunset to prepare for the night to extend the life of produce vitamins and minerals.
“Beko’s new HarvestFresh-equipped refrigerators are a game changer in the home appliance space since they give consumers exactly what they are asking for: the opportunity to live a healthier, more nutritious life,” said Beko Vice President of Marketing Justin Reinke. “The fact that these advanced products also meet the EPA’s highest energy-efficiency standards makes them the ultimate win-win for personal and planetary health – and the embodiment of our Beko Healthy Kitchen supporting health, wellness and sustainability.”
According to Reinke, the new line is consistent with changing public perceptions about the relationship between fruit and vitamin preservation and healthier living.
Eighty-one percent of respondents in the Beko survey think they would eat healthier if they had a refrigerator that kept fruits and vegetables longer. Eight in 10 also believe that getting their vitamins from fresh produce is important and would be more likely to choose a refrigerator that went beyond preserving produce to also preserve produce vitamin content as well.
Beko’s new food preservation technologies include the following:
- Beko HarvestFresh: Beko adds a first-ever, three-color light technology simulating the three primary sun patterns of the day to its existing EverFresh+ crisper drawers to preserve essential vitamins in fresh vegetables longer.
- Beko AeroFlow (Selected Models): A cooling system that minimizes internal temperature fluctuations, especially temperature differences between shelves, through gentle air distribution for lasting freshness. This advanced feature surrounds produce and other fresh food with evenly distributed cold air to keep it fresh and vivid for longer.
- Beko FreshGuard (Selected Models): An odor removal technology that utilizes a fan to push air through ultraviolet lighting and ceramic filters to clean the air and ensure hygienic airflow and odor removal in the fridge.
New models available in 2023 include the following (with Earth Day availability noted):
28” Counter Depth Models:
- Beko BFBF2815SS – Bottom Mount Swing Door Freezer (Available Now)
- Beko BFBF2815SSIM – Bottom Mount Swing Door Freezer (Available Now)
28” Built-In Bottom Mount Models:
- Beko BBBF2813IM
30” Counter Depth Models:
- Beko BFFD30216SSIM – French Door
- Beko BFBD30216SS – Bottom Mount Drawer (Available Now)
- Beko BFBD30216SSL – Bottom Mount Drawer (Available Now)
- Beko BFBD30216SSIML – Bottom Mount Drawer (Available Now)
- BFBD30216SSIM – Bottom Mount Drawer (Available Now)
- Beko BFBF30216SS – Bottom Mount Swing Drawer (Available Now)
- Beko BFBF30116SS – Bottom Mount Swing Drawer (Available Now)
- Beko BFBF30116SSIM – Bottom Mount Swing Drawer (Available Now)
- Beko BFBF30116WHIM (White) – Bottom Mount Swing Door (Available Now)
- Beko BFBF30216SSIM – Bottom Mount Swing Door (Available Now)
- Beko BFBF30216SSL – Bottom Mount Swing Door (Available Now)
- Beko BFBF30216SSIML – Bottom Mount Swing Door (Available Now)
36” French Door Models:
- Beko BFFD3616ZSS – French Four Door
- Beko BFFD3626ZSS – French Four Door
- Beko BFFD3614ZSS – French Three Door
- Beko BFFD3624ZSS
36” Side-by-Side:
- Beko BFSB3622XSS
Aligned with Beko’s legacy of sustainable manufacturing, the new models use an industry-low R600a refrigerant and most are certified-ENERGY STAR by the EPA. They are also backed by parent company Arcelik’s distinction as one of the world’s most sustainable appliance manufacturers and Beko’s receipt of the EPA’s highest energy-conservation honors every year since entering the U.S. in 2016. Beko’s 2-year warranty covers all new Beko refrigerators.
The new refrigerator line is the centerpiece of the Beko Healthy Kitchen, a collection of people, partnerships, and products designed to explore the kitchen as the intersection of personal and planetary health in the American home. Furthermore, nearly half of the survey respondents (47%) strongly agreed that they would eat healthier if their refrigerator could keep produce and other foods fresher for longer – which can be made possible by Beko Healthy Kitchen.
Beko works with a network of dealers throughout the U.S. to sell a growing family of kitchen and laundry products offering wellness while achieving the Environmental Protection Agency (EPA)’s highest honor for energy efficiency each of the past five years.
