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Adeel Tufail

Name: Adeel Tufail
Age: 38
Job Title: National Pro Partner Manager
Company: Google
Years in the Industry: 14 years
Education: Insite Technical

Dealerscope’s 40 Under 40 Honoree 2021

Describe your current role.
As a National Pro Partner Manager at Google, I am on a team that is responsible for managing our strategic national partners in the Pro channel. I also work on ways to grow the Custom Integrator business.

What accomplishment(s) are you most proud of?
I am grateful to have been a part of many great companies in my career and helping Pros embrace some of the most amazing technologies.
During my tenure at Sonos, I was able to be a part of some of the most profound product launches in CE and the CI channel, from the Playbar, Sub, Play1, Play3, Sonos1, and Playbase. Being at Sonos also gave me the opportunity to be a part of an amazing team that had such a radical influence on the Custom Integrator channel as we were able to help shape how multiroom audio would be designed and thought of with CI Pros. Since being at Google, I have been able to start programs like the Google Nest Pro Select program within the Custom Integrator channel, which enables CI Pros to partner with Google Nest, and to support our CI Pros, I brought on PureTech Alliance, a national rep organization that would educate and support our partners on how be successful within the smart home trade. I have also participated as a keynote speaker at the CEDIA tech summits to bridge the gap between CI Pros and the smart home opportunity. Most recently, I worked with CEDIA to launch the Grow with Google program that would educate Custom Integrators on becoming better businessmen and better businesswomen. I want to end by saying that none of these accomplishments would have been achieved without the teams and people around me.

What do you like best about your job?
Working at Google on our Pro team within the Industry Partnerships organization gives me the opportunity to work with the various professional trade channels. I grew up in a small-business household and helping small to medium businesses grow is incredibly rewarding and relatable.
What technology are you most excited about at the moment?
Smart Home Technology! Today, there are a lot of manufacturers in every category of the home creating Smart Home devices.

What, in your opinion, is necessary for the CE/technology industry to thrive in the next five years?
In my personal opinion, technology will evolve at its fastest pace and Smart Home will be at the forefront. Smart Home technology will become a requirement for Millennials, Gen Z, and senior citizens and the CE/technology industry will need to understand that all Americans want and need a Smart Home. Pros will need to embrace and seek out the DIFM (Do It For Me) homeowners and apartment dwellers. Smart Home devices may look easy to install, but there is a level of expertise required to install them.
Homeowners today may attempt to perform a basic setup of some of these devices themselves; however, they quickly realize that they will need a Pro to come in to professionally install and educate them on the devices, and also set up any integrations between existing devices in the home. This will also open opportunities on suggesting other potential Smart Home devices that will create a best-in-class Smart Home experience. I do imagine a day where Pros are doing multiple Smart Home installs from many different manufacturers in all different categories of the home every day, in the coming years ahead. The next few years will look incredibly bright for those in CE who embrace the Smart Home category.

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