Name: Bianca Da Silva
Age: 35
Job: Title Director, Digital Marketing Home Entertainment
Company: Samsung Electronics
Years in the Industry: 9 years CE (13 years total, including agency managing CE/ tech accounts)
Education: Bach Business – Marketing Major: University of
Technology: Sydney
Dealerscope’s 40 Under 40 Honoree 2021
Describe your current role.
I am responsible for setting the vision and strategy of how Samsung Home Entertainment operates in the digital marketing space with a key focus across Dotcom, Social, Search, and CRM as well as Ratings and Reviews.
What accomplishment(s) are you most proud of?
I am fortunate to have been a part of many great moments in our industry, but namely, launching Samsung S-Drive — a safe-driving program transforming one of the biggest distractions on the road (cell phone) into a potential lifesaving tool. The program approached driver education using incentives vs. penalties and resulted in a 25 percent reduction in driving crashes over the campaign. The campaign won 3x Cannes Lions along with 20-plus international awards. I have also been fortunate enough to bring new technology to market, like wearables and VR – the ability to position new technology and give it relevance in a consumer’s everyday life excites me.
What do you like best about your job?
The industry is so fast-paced and ever-evolving, plus add in the digital nature of my role, I need to be “on my toes” at all times. Whether it’s understanding the “next big thing” in tech, or new ways to market and aid the consumer in their purchase decision, there is no opportunity to get bored.
What technology are you most excited about at the moment?
IoT has been around for a while now, and I think we have some ways to go until mass adoption. There is a level of awareness but a lack of understanding of the use-cases. After our most recent COVID “reset,” people are more in need now than ever to adopt tech that helps them be more efficient in their everyday lives, and I am excited to see how this evolves
What career advice would you give to people just getting started in the CE or technology industry?
Find your passion, stay current and don’t get complacent!
