Home Dealerscope 2020 40 Under 40: John Zamparelli, SiriusXM

Dealerscope 2020 40 Under 40: John Zamparelli, SiriusXM

For a look at the rest of the 2020 40 Under 40 honorees, be sure to check out the 40 Under 40 homepage.

Name: John Zamparelli

Age: 39

Job Title: Director, Sales & Marketing, CE/Aftermarket Team

Company: SiriusXM

Years in Industry: 15

Where You Grew Up, Live Now: Born and raised in NJ and after living a few years in NYC I reside in Manasquan, NJ, 5 miles from Jersey Shore beaches

Education: Monmouth University, West Long Branch, NJ

Accomplishments: Bringing new products to market in the aftermarket space for SiriusXM. In charge of the go-to-market strategy and marketing programs to ensure programs are successful. Implemented the retail 3 months free “Never Miss A Beat” (SAT & ONLINE) subscription package which has been in the market since 2013. Have produced 2 national display programs for SiriusXM at Best Buy and regional accounts which resulted in POP honoree mentions.

When I was a freshman or sophomore in high school, I took a computer graphics course. The lesson was to take a retail package and unfold it. Examine the folds and how the content was laid out. I choose a toothpaste box. We had to learn how to lay out the graphics on the computer and then print it, fold it and place over the original box.  I remember way back then in 1997 that I wanted to work in marketing!  Fast forward to current day, and to date, I have led the SXM team with 3 new packaging designs since I started over 15 years ago!

CE Industry Awards: Best In Show CE Week 2019 – Automatic Connected Car Display (was a division of SiriusXM)

What I Like Best About My Job: I love bringing new products and services to market. Coming up with an idea and then seeing that idea come to life!

What I like Least About My Job: The challenges that the retail landscape brings each year

Pastime/Hobby: Coaching softball for my 2 daughters and DIY projects at home.

Last Book Read: Dragons Love Tacos… Children’s book, to kids during COVID-19 lockdown

Favorite Movie: Super Bad or Knocked Up

Best Concert: Santana at HOB Las Vegas

My Hero, and Why: My Hero is my dad. We started his own business in NYC and showed me how to work hard and be a responsible adult and father to my children

Favorite CE Products: SiriusXM aftermarket radios and tuners

If You Could be Anyplace Right Now, Where Would it Be and What Would You Be Doing?: I would be on a beach in Hawaii relaxing and surfing.

Major Industry Problem and How to Fix It: Amazon – As a consumer I love it; as a manufacturer or salesperson working with retail accounts it’s a struggle each day.