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Jashua Samimrad

Name: Jashua Samimrad
Age: 28
Job Title: Vice President
Company: General Sound Co.
Years in the Industry: 7
Education: Some college

Dealerscope’s 40 Under 40 Honoree 2021

Describe your current role.
I am involved in all day-to-day operations of the business, such as negotiating with suppliers, hiring employees, and making sure business processes are running smoothly. In addition, I direct the marketing and e-Commerce operations of the company and coordinate with our VP of Sales, John Miller, on high-level marketing strategies.

What accomplishment(s) are you most proud of?
The successful rebranding of the Dolphin brand, which carried us through a tough pandemic year. The Dolphin logo was redesigned to be easily identifiable and to match the “simple yet professional” image that we wanted to convey. Rebranding was received well in the market and helped pave the way for many new marketing initiatives.

What do you like best about your job?
The many opportunities it affords me to envision something and then create it, such as conceiving a new product line, packaging style, or even a new business process. My work has taken me through many areas of art, business, and science, allowing me to apply diverse concepts from a wide range in topics to whatever I am working on.

What technology are you most excited about at the moment?
Embedded electronics along with other technologies which will connect us in new ways.

What, in your opinion, is necessary for the CE/technology industry to thrive in the next five years?
More standards such as Bluetooth and USB, which make consumer electronics simple to use and more attractive to customers who lack enough technical experience.