Home Luisa Standley

Luisa Standley

Name: Luisa Standley
Age: 36
Job Title: Product and Channel Marketing Manager
Company: Klipsch
Years in the Industry: 11
Education: Ball State University; Marketing and Advertising Major
Describe your current role.

Dealerscope’s 40 Under 40 Honoree 2021

Describe your current role.
Create and execute product launch plans, including messaging, consistency, communication, and deliverables. Determine the strategy and content of global sell-in and sell-through assets. I work with the best team to develop our product marketing strategies.

What accomplishment(s) are you most proud of?
I started out at Klipsch managing our events and tradeshows. From there I went into product marketing, to account management and back to a marketing role. The range of knowledge I have gained from the roles feels like an accomplishment. Our team has done some amazing work over the years and I can’t wait to see what we accomplish next.

What do you like best about your job?
I love working with an amazing team to market products that bring people joy. We also have a good time doing it! For as long as I can remember, I have been passionate about marketing. To be able to do that every day is unbelievably fulfilling.

What technology are you most excited about at the moment?
Voice-controlled home automation. It’s so crazy that you can ask an AI to do something, and it just happens.

Who in the CE or technology industry do you look up to, and why?
Jill Escol — VP at Klipsch. She was my first supervisor at Klipsch over 11 years ago and still is to this day. She has always believed in me and pushed me to be the best version of myself.

What, in your opinion, is necessary for the CE/technology industry to thrive in the next five years?
There is a huge opportunity in the CE industry for companies to create products and services that contribute to the changing landscape of how we work. Where and how people work has drastically changed due to the pandemic. Needs are different and there is a real opportunity for companies moving forward. I love being a part of this industry and look forward to seeing what the next five years bring.

QUESTION OF THE WEEK BY

Will you require your employees to be vaccinated?
Will you require your employees to be vaccinated?
Will you require your employees to be vaccinated?