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Sahand Dilmaghani

Name: Sahand Dilmaghani
Age: 29
Job Title: CEO
Company: Terra Kaffe
Years in the Industry: 6
Education: MBA from INSEAD, B.Sc. from University of Virginia

Dealerscope’s 40 Under 40 Honoree 2021

Describe your current role.
I am the founder and CEO of Terra Kaffe

What accomplishment(s) are you most proud of?

  • Terra Kaffe being selected by the MoMA Design Store
  • Being selected by Forbes for their Next 1,000 list
  • Offsetting over 2,000,000 single-use coffee pods
  • Bringing onboard an incredible team of employees and advisors

What do you like best about your job?
Working with incredibly talented, creative, and good-hearted people. “Greatness is achieved in the agency of others.”
What technology are you most excited about at the moment?
AI and ML built into everyday appliances to act as a catalyst for efficiency, automation, and more sustainable living.
Who in the CE or technology industry do you look up to, and why?
James Dyson. Incredible example of building an indelible brand in a category where everyone thought there was no need for innovation. Challenged the status quo in terms of product quality, features, and pricing.

What career advice would you give to people just getting started in the CE or technology industry?
Build a strong foundation of brand equity before trying to scale
Goodwill goes a long way
Find a team that has that perfect balance of IQ and EQ, competency and compassion
Don’t trade what you want the most for what you want at the moment

What, in your opinion, is necessary for the CE/technology industry to thrive in the next five years?
Focusing on the user-experience.