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Steve Mahler

Name: Steve Mahler
Age: 38
Job Title: Director of Point of Sale
Company: Nationwide Marketing Group
Years in the Industry: 8
Education: B.A., Radio, TV & Film

Dealerscope’s 40 Under 40 Honoree 2021

Describe your current role.
Manage relationships for all partnered Point of Sale (POS) providers and create customized POS action plans for our members. Create reports to distinguish trends by dealer product within region. Bridge Digital Marketing Metrics and POS data to provide better transparency for retailer ROI. Create marketing strategy to increase engagement in Primetrix — the industry’s first and only performance insight platform. Continue to seek inventory management software companies that have evolving technology to enhance our members’ capabilities and minimize errors.

What accomplishment(s) are you most proud of?

Creating the independent retail channel’s first and only performance insight platform. This Point of Sale data sharing program will help leverage our collective scale and give our members business intelligence that delivers bottom-line results. They will now be able to buy, sell and compete harder.

What do you like best about your job?
I am able to work with our members to help them evolve their business and grow their ROI. Helping them adapt to new technology that will make managing their overall business easier and cost-effective.

What technologies are you most excited about at the moment?
Web/cloud-based software; Website and POS integration to provide inventory indicators on websites; mobile payments & tablet POS; CRM tools that provide a seamless, personalized customer experience; and Artificial Intelligence (AI)

Who in the CE or technology industry do you look up to, and why?
Satya Nadella (Microsoft CEO); Jeff Bezos (Amazon CEO); Mark Cuban (Entrepreneur) — I essentially follow these giants to keep an open mind on evolving technology and how it will impact the retail industry.

What career advice would you give to people just getting started in the CE or technology industry?
Become a sponge, and constantly read and look forward to new technology. The CE and tech industries’ best ideas have not been developed yet, so looking to the future is the best way to stay informed. As technology advances, so will the retail experience.

What, in your opinion, is necessary for the CE/technology industry to thrive in the next five years?

Use of data and analytics — In order to personalize and enhance the customer experience, you have to know who your customer is, and that can be done through analyzing data and analytics through your POS.