At IFA 2020 Special Edition Thursday, LG Electronics (LG) presented a ‘Life’s Good from Home’ theme that both gelled with the company’s ‘Life’s Good’ branding as well as with world circumstances of the global pandemic which have dramatically reshaped consumers’ stay-at-home behaviors.
LG’s president and CTO, Dr. I.P. Park, shared his insights, attending the conference in hologram form as he outlined LG’s initiatives for the balance of 2020 and beyond.
He said that LG’s future vision maximizes three core home values: care, convenience and entertainment.
The situation “presents a unique opportunity to make real change in the world by realizing a new potential for the home,” Dr. Park said. “As a leading lifestyle innovator, we’ve doubled-down on our commitment to develop new and improved products and services that provide a good life for consumers the world over.”
He explained how LG’s AI platform, LG ThinQ, continues to evolve to create new services, solutions and business models, demonstrating how the updated LG ThinQ app delivers a user-centric experience that extends from customer support to purchasing supplies. Using the app, the AI-based Proactive Customer Care (PCC) can analyze and report back the operational status of appliances and even provide maintenance or repair advice.
Beyond innovation that transcends the home, LG is investing in wide-ranging technologies to improve everyday life, the company says. LG’s CLOi line of robots can provide a safe, socially distant way to deliver services in restaurants and hospitals, and since July 2020, LG CLOi ServeBots have been deployed in commercial locations throughout Korea. Dr. Park highlighted how CLOi 2.0 could serve as an efficient substitute for human interaction, compatible with the open source Robot Operating System (ROS) 2.
LG is also developing technology for remote healthcare management as part of its digital transformation efforts. “Through AI, we can easily and more precisely monitor the health of consumers 24/7,” said Dr. Park. “Recently in Korea we successfully administered a pilot project with Seoul National University in using AI to improve the monitoring and care of patients with chronic conditions.”
Air Purification, Room & Personal
Already in the air purification category, LG has now also taken that a step further in the wake of COVID-19, and is entering the mask category. The PuriCare Wearable Air Purifier is a battery-powered mask that has two replaceable H13 HEPA filters and is embedded with fans. A patented respiratory sensor adjusts the fan speed to the cycle and volume of the wearer’s breath.
Also presenting for LG was Dr. Kim Kyung-ho, executive vice president of LG’s Business Solutions Europe, following Dr. Park to introduce LG ThinQ Home – a four-story structure that he remarked serves as a “test bed for LG innovation.” Located in the South Korean city of Pangyo known as Korea’s Silicon Valley, ThinQ Home brings to life the LG’s “Life’s Good from Home” vision as an ideal future residence designed to deliver a safer, more convenient lifestyle through the company’s latest appliances and IT technologies.
From the Home in Korea, Dr. Park guided the IFA audience through the premises and demonstrated Home Concierge, a “smart mirror” that allows home control by monitoring appliances and home energy usage through a state-of-the-art energy panel. Connected to the home’s electric car charging station, the panel lets homeowners charge and monitor their electric car remotely.
Additional information about LG and its innovations is available on the company’s LG Global YouTube channel (www.youtube.com/GlobalLG), and LG’s virtual exhibition (http://Exhibition.LG.com) provides the experience of LG’s products and services at IFA 2020 Special Edition.
Nancy is a contributing editor for Dealerscope.