Chinese smartphone brand Realme used the IFA 2020 Special Edition platform to hold their first ever press event there. Under the theme “Dare To Be” the company made several announcements.
“Realme’s debut at the IFA corroborates the brand’s growth in the international market and is a major step forward. As an international brand, Realme is strongly focused on its globalization strategy while further deepening its localization strategies for various markets,” said Realme Senior Channel Manager, Ash Bhopla.
Only two years into their existence, Realme stated that part of its next phase of growth will be expanding into the Latin America region and continuing to introduce trend-setting products for the market.
Realme also announced that it will launch the Realme 7 series of smartphones in India. The company will introduce Realme 7 and Realme 7 Pro under the new series dubbed the Master Series. The Realme 7 is expected to feature a 6.5-inch FullHD+ IPS LCD display with a 90Hz refresh rate and 120Hz touch sampling rate. Realme 7 Pro will feature a 6.4-inch FullHD+ Super AMOLED display.
The design of the Realme 7 series re-release is the work of famed Japanese industrial designer Naoto Fukasawa, renowned for his work with Muji, among others. The outer shell is made to appear like a block of cement, with a texture that mimics a smooth concrete finish.
The Realme 7 will feature 64MP triple rear cameras, while the Realme 7 Pro will get 64MP quad rear cameras (64MP main cameras, 117-degree ultra-wide lens, macro lens, portrait lens). Both devices are expected to come with AMOLED displays with high refresh rates and will be powered by a ‘World’s first’ processor, which will be a gaming-centric one.
Realme CEO Mahhav Sheth appeared remotely due to the current travel restrictions but made one thing point very clear. “Our mission is to become the 5G pioneer in Europe as the fastest growing smartphone brand in the upcoming two years,” he said.
The Realme V3 was recently released in China as one of the most affordable 5G smartphones on the market.