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Exploring Immersive Opportunities at Tech Up For Women Virtual Event

IKEA's new immersive AR app named Place enables Apple users to set IKEA furniture in their homes/apartments and preview an interior before buying products.

Tech Up for Women held their fourth annual Tech Up For Women conference, this time online due to the pandemic, rather than New York’s Javits Center. The organization bills itself as a collaborative technology hub created for the advancement of women. It provides resources, tech products and trends, education, and networking opportunities to take the fear factor out of technology.

As the organizers of the event explain, Tech Up For Women,“was created to take the fear factor out of technology and empower women in every career to surf the technology wave.” With Forbes referring to the event as one of the Top Five Most Inspiring Conferences, it appears as though whatever organizers are doing, they are doing it right.

One of the many great things about this yearly event is the brisk pace at which it is conducted as presentations are done in rapid fire succession and this year’s virtual setting held to that engaging standard.

Of the many provocative sessions, the one titled “Let There Be Change: New Realities With Immersive Technologies” was particularly interesting. Lynn McMahon and Rori Duboff from Accenture, explored the need for brands to reimagine physical experiences to create new value for their customers. The pair explained that for brands to win in digital commerce today, immersive product and service experiences are essential to give consumers purchasing confidence and inspire brand loyalty.

“This isn’t a one off anymore, this is now a substantial opportunity for brands,” explained Duboff, regarding where immersive technology is today. “This channel will be a transformative business. Think about where it works for you and recognize that this is a huge market with huge opportunities.”

Virtual and Augmented Reality were discussed as well and while there has certainly been several starts and stops here on the eCommerce front, most experts feel 2021 could be the tech’s coming out party.

Regarding the two immersive technologies, there’re several potential advantages to implementing them in your retail business, including, Increased store visits; Better, deeper consumer engagement; Reduced product return rate; Customizable content.

Immersive technology is already beginning to show up in the retail space as companies like IKEA are using it to allow shoppers to virtually place furniture in their house/apartments to get a preview of what it looks like before making a purchase.  

The Tech Up For Women platform is a resource for all, focused on the application of new technologies in healthcare, medical technology, banking & finance, consumer products, media, arts & entertainment, retail, manufacturing, IT, engineering, legal, accounting, human resources, recruitment, and STEM initiatives. Ticket holders can view the events content through the remainder of 2020.