BrandSource is putting a spin on Summit 21, the marketing and merchandising organization’s annual meeting and product expo running March 23-25. Building on its digital debut last summer, BrandSource is adding even more interactive social events throughout the duration of Summit 21 because as the group puts it, “all work and no play can make any convention a dull trade show.”
In a three-day span, BrandSource will host several ‘Social Hours’ with everything from standup comedy to a magic show. The hope is that these 60-minute sessions will add elements of a physical event, even from a distance.
BrandSource will also be offering incentives for early registrants. For the Ladies’ Night Cooking Demonstration, the first 50 attendees to sign up will receive an advance list of ingredients and an e-gift card to purchase them with; the first 40 registrants for Around the Campfire, a music, trivia and ghost-story session will be gifted a s’mores kit; and on Bingo Night, the first 50 to sign up with receive a physical bingo board to use.
Summit is also hosting a slew of other virtual events to cater to several different interests:
- Comedy Night: Pat McGann will take the virtual stage for a comedy performance hosted by Samsung for BrandSource’s Young Professionals group.
- Happy Hour with Electrolux: Prizes will be given to Frigidaire Trivia winners.
- Virtual Magic Show: A magician will show off an assortment of card tricks in an interactive performance sponsored by New Leaf.
- Margs & Ritas: GE Appliances execs Rick Hasselbeck and Mary Putman will be in attendance with pre-show gifts and exclusive giveaways
Serta, Tempur Sealy, Whirlpool, and LG will also be hosting their own invitation-only Social Hours throughout the show.
Other noteworthy events include a state-of-the-union update from AVB/BrandSource CEO Jim Ristow; a special series of furniture keynotes by the category’s leading lights; vendor trainings, educational workshops and 777 Lunch & Learn, a daily short-form panel discussion with seven top manufacturers, each answering seven questions in seven minutes.
Registration is open from now through March 12 for BrandSource members, exhibitors, buying group affiliates, and media.
Jessica is the Chief Digital Editor for CT Lab Global Media, the North American platform for IFA Berlin.