After modifying its usual format last year to address pandemic-related health risks, CE China will resume a more typical format complete with company booths and a show floor when it takes place from September 16-18, 2021 at the Guangzhou Poly World Trade Center Expo in Guangzhou, China. Aimed at consumer electronics and home appliance brands looking to break into retail markets in Asia, the IFA Global event offers a business-friendly platform for manufacturers from across the globe to showcase their products to organizations such as Suning and Tmall/Alibaba, two of China’s biggest retailers (as well as official CE China 2021 partners).
Already companies such as Changhong, Cuori, Galanz, Konka, Vatti, and Whirlpool have signed on to have booths and stands on the show floor, with more to follow. Taking place on the heels of IFA Berlin (September 3-7, 2021), CE China will have many of the new gadgets and appliances launched earlier that month.
Launched in Shenzhen in 2016, CE China moved to Guangzhou for its 2019 edition, which was attended by 10,815 visitors from 45 countries. In 2020, the show took place in a more subdued format as the CE Summit, which featured a mix of workshops and industry speakers (IFA Retail University), as well as exhibitors demo-ing new products, on a stage before an audience of mask-wearing, socially-distanced attendees.
Any companies interested in exhibiting may take advantage of the early-bird discount, which ends on April 30, 2021.
CE China is operated by IFA Berlin, which is a subsidiary of Messe-Berlin, the same company that owns Dealerscope publisher CT Lab Global Media.
Tom is the Editor in Chief of Dealerscope.