In 2020, CES was one of the last few trade shows to squeak by before the world shut down. In 2021, the Consumer Technology Association (CTA) made the decision to go all-virtual with the event while infections were still climbing and before a vaccine plan was really in place. Today, CTA announced that CES will make its long-awaited return to Las Vegas from Jan. 5-8, 2022. The show will welcome both in-person and virtual attendees. Media days are set to take place ahead of the show from Jan. 3-4, 2022.
“We’re thrilled to return to Las Vegas – home to CES for more than 40 years – and look forward to seeing many new and returning faces,” says Gary Shapiro, president and CEO, CTA. “Hundreds of executives have told us how much they need CES to meet new and existing customers, find partners, reach media and discover innovation.”
Over 1,000 companies have already committed to CES 2022 including global brands like Amazon, AMD, AT&T, Daimler AG, Dell, Google, Hyundai, IBM, Intel, Lenovo, LG Electronics, Panasonic, Qualcomm, Samsung Electronics and Sony. Once again, Eureka Park will offer startups from all around the world the chance to showcase their latest innovations.
For attendees and brands who choose not to make the trip to Vegas, the virtual side of CES 2022 is shaping up to be just as strong. CTA plans to bring back the CES anchor desk where attendees can connect with exhibitors, attend conference sessions and keynotes, and get the latest product announcements. Even after the show closes, the platform will continue to be updated with new content for even more opportunities for people to explore and connect.
“Our customers are enthusiastic about returning to a live event in Las Vegas,” says Karen Chupka, EVP, CES, CTA. “Global brands and startups have shared that plans are already well underway and are committed to sharing the magic of an in-person CES with even more people from around the world.”
CTA says they will be reviewing guidelines for coronavirus safety measures from the Centers for Disease Control and Prevention, in addition to state and local guidelines ahead of the show. CTA will also be following applicable federal, state and local laws, adapting CES plans accordingly and sharing updates with its audiences.
Jessica is the Chief Digital Editor for CT Lab Global Media, the North American platform for IFA Berlin.