Sponsored by ZEISS
Challenges and opportunities often go hand in hand for consumer electronics retailing businesses, and never has that been truer than during the past year. Consumer shopping behaviors in that time have been radically altered by circumstances beyond any retailer’s control – but these changes have also spurred dealers to approach their businesses creatively and to look for ways to answer new needs in new ways.
Meeting dealers’ objectives in creative and compelling ways is nothing new for ZEISS – a company with a long and distinguished legacy of developing and providing solutions in optical care; it’s in our DNA. Over the last 175 years, ZEISS, an internationally leading optics and optoelectronics enterprise, has built upon a history which includes R&D in camera and mobile phone lens development and manufacture that now goes even beyond those distinctions – to the care and cleaning of lenses.
Your customers have never been more aware than they are today of the importance of keeping their lenses and mobile and digital devices hygienically pristine. So now, ZEISS has come full circle, meeting these new needs with even more ingenious solutions. Our mandate, realized with the ZEISS Vision Care line, is to provide customers with ways to do just that – without risk of damage to either lenses or screens.
Various levels of testing that our care solutions undergo confirm that lenses and screens they’re used on will be cleaned thoroughly yet safely. We track the amount of debris that is effectively removed from device surfaces. Our Lens Wipes are tested for abrasion and scratching by using a machine that will clean a lens surface 4,000 times while measuring for surface damage and ensuring that none occurs, and we perform a “soak test” that shows our formulas do no harm.
The ZEISS Vision Care portfolio, which speaks to consumer care needs with a set of products that are problem-solving solutions to address every aspect of lens and mobile device cleaning and maintenance, includes the following products:
Lens Wipes – individually wrapped, disposable wipes for glasses and camera lens cleaning that are gentle enough to use on glasses that are treated with high-quality antireflective coatings;
Mobile Screen Wipes – for benign, effective cleaning of dirt, oils, smudges, and fingerprints from smartphones and tablet screens;
Anti-Fog Wipes – non-abrasive wipes that are especially effective at keeping lenses fog-free when wearing a mask outdoors; and the
Fog Defender System – A lens treatment regimen including both a spray and a cleaning cloth that work together to keep cleaned eyeglasses from fogging for up to 72 hours.
These products are all high-margin add-on sales that offer CE retailers an opportunity to build incremental business – and that harmoniously complement the hardware products they already carry and sell.
What’s more, ZEISS Vision Care has devised a business model that amounts to a “triple play” for dealers – namely, high profitability; opportunity for sales expansion, repeat sales and recurring revenue; and the ability to easily attach an accessory to the purchase of a device with a lens or screen that will keep it clean and safe.
This is a chance for consumer electronics retailers who partner with us to reap enormous benefits, because ZEISS is as vested in your success as you are.
These few facts shared here with you about ZEISS Vision Care and its offerings are just the tip of the iceberg. There’s much more to know about our Retail Partner Program, and we’re confident that retailers who get in touch with us to explore the details will see how easy it is to be successful with what we firmly believe is exactly the right product mix for exactly the right time in our business.
To learn more about the ZEISS line of cleaning products, please visit www.zeiss.com/cleaning.
Dealers interested in knowing about how to participate in this opportunity as a Retail Partner can contact Valerie Motis at the following email address: Valerie.motis.ext@zeiss.com.
Ruben Tellez, Global Marketing Director and Head of Lens and Digital Cleaning Products at ZEISS Vision Care, has been a leader in business management for consumer electronics products such as printers, PCs, game consoles and audio devices for more than 20 years. He has successfully led product management and product marketing teams for multinational corporations, including EPSON and Sony Electronics and now ZEISS. Throughout his tenure, he has had extensive U.S. and global experience working with complex partners such as Walmart, Best Buy, Target and Amazon. Additionally, Ruben brings a wealth of experience in the ecommerce space, developing product platforms for multimillion-dollar B2C ecommerce organizations.
ZEISS Vision Care is one of the world’s leading manufacturers of eyeglasses and ophthalmic instruments. The unit is allocated to the Consumer Markets segment of ZEISS and produces offerings for the entire eyeglass value chain that are distributed under the ZEISS brand.
