Beko U.S., a subsidiary of Europe’s leading home appliance brand stands by their refrigerators so much that they are willing to put their money where their mouth is. The Fresh Produce Promise, launching on May 27, promises customers that their fruits and vegetables will remain fresh for 30 days with Beko’s EverFresh+ technology or their money back.
The global home appliance manufacturer says they will work with dealers to ensure customers’ full satisfaction with their refrigerator purchases. In order to qualify for a refund or store credit, customers must keep their refrigerators for the full 30-day freshness cycle and fulfill a few simple requirements detailed on Beko’s dealer-specific webpage. The Fresh Produce Promise applies to all ten Beko refrigerator models that include the advanced technology, including French door, side-by-side, top-freezer and bottom-freezer models.
Because of their safe and efficient pandemic plan, Beko is one of the few appliance manufacturers with significant inventory immediately available to ship to U.S. dealers. Beko US, Inc., President Zack Elkin will begin previewing the Fresh Produce Promise to dealers this week, appropriately coinciding with National Eat More Fruits and Vegetables Day.
“While Beko is a fixture in millions of European kitchens and operates in 130 countries worldwide, we’ve only been in the U.S. for several years so still relatively unknown here,” Elkin said. “The Fresh Produce Promise is our way to take the guesswork out of dealers having to predict the next hot-selling refrigerator model simply because they need immediate inventory. Our dealers can recommend a Beko refrigerator to their health-, wellness- and nutrition-minded customers with full confidence that it will contribute to their healthy lifestyle by keeping their produce fresh for up to 30 days – or we’ll buy it back.”
Beko’s EverFresh+ with Active Fresh Blue Light technology works by recreating photosynthesis to preserve vitamin C. Paired with energy-saving, ProSmart inverter compressors, the end result is a refrigeration system that maximizes humidity and minimizes moisture loss to preserve the life of produce.
“For the consumer, the potential is dramatically less food waste, a healthier diet and a reduced carbon footprint thanks to less frequent shopping trips,” Bugay said. “For dealers, designers, builders and architects, as well as dietitians, chefs and foodies, the result is another reason to choose Beko over the competition.”
Beko’s commitment to sustainability also applies to other areas of the home through its selection of 29 kitchen and laundry products including heat-pump dryers, dishwashers, washing machines, bottom-mount freezer refirgerators and upright freezers – recipients of EPA’s Most Efficient and Emerging Technology Awards. Beko’s mission is to be one of the world’s most sustainable companies, an accolade they are reaching toward by exceeding ENERGY STAR, EPA, and DOE requirements.
Jessica is the Chief Digital Editor for CT Lab Global Media, the North American platform for IFA Berlin.