LG SIGNATURE is the premium brand for LG Electronics that mixes elegant styles into its technology design for consumers that want products to fit their décor. The company’s roster current famous brand ambassadors includes style icon Olivia Palermo, top professional female golfers Ko Jin-young and Park Sung-Hyun, and acclaimed ballerina and principal dancer for the American Ballet Theatre Misty Copeland. Now the company has announced John Legend, an award-winning singer and songwriter, as a new brand ambassador. Legend is famous for being the first African American male to have received an Emmy, Grammy, Oscar, and Tony award (also known as “EGOT”)
Legend’s collaboration with LG includes a sync up with the singer and songwriter’s premium wine label, Legendary Vineyard Exclusive (LVE). Legend is also promoting a holiday campaign called, Legendary Gift: the SIGNATURE.
In addition, the collaboration includes a new holiday song by Legend titled “You Deserve It All,” which will be available on multiple streaming platforms in celebration of the partnership. “This new song is all about lavishing your loved ones with the best you have to give,” said Legend. “LG SIGNATURE’s products are innovative, creative, and so special. The holidays are all about coming together to host family and friends in the comfort of your own home, and LG SIGNATURE products will make that even more enjoyable.”
His ambassadorship will extend into the next year and Legend plans to host an event in Napa Valley in Spring 2022. At the event, Legend will display the LG SIGNATURE Wine Cellar (pictured, right) that has temperature technology that keeps the wine at the recommended temperature and humidity keep the flavor consistent.
As Lee Jeong-Seok, head of LG Electronics’ Global Marketing Center, put it in the press release: “Legend is the perfect embodiment of the LG SIGNATURE brand philosophy. We couldn’t be more thrilled to partner with such a great artist.”