THE DAILY SCOPE, 1/19/22: BodyGuardz, a device protection solutions provider, released its new Pure 3 screen protector for the Apple iPhone 13. According to BodyGuardz, it is the first and only screen protector to be awarded the Green Product Mark by TÜV Rheinland. The Pure 3 is made up of 30 percent recycled glass and is five times stronger than the stand-alone phone screen. BodyGaurdz also utilizes post-consumer recycled cardboard and biodegradable components in its packaging of the Pure 3 to make sure that every aspect of the wrapping can be curbside recycled. The Green Product Mark certification by TÜV Rheinland is based on three areas of criterion: Prevention of pollution, sustainable use of resources, and climate change mitigation. TÜV Rheinland only awards the certification to companies that responsibly manage their energy usage as well as their air and water pollution footprint. The Green Product Mark is recognized by the U.S. Environmental Protection Agency as a means to help U.S. companies obtain environmentally friendly products and services.
In its quest to further expansion into the United States, Chinese electronics manufacturer Hisense has just announced its decision to add Rick Calacci, David VanderWaal, Mike Kadish, and Mike Fahey to its US executive team. Last year, Hisense enjoyed a large amount of success in the US market and was the fastest-growing manufacturer among the top five TV brands in the United States. The company enjoyed particular success with large TVs in the 50+ inch category. The decision to add four new members to the executive team is crucial to expanding the company’s North American operations and for developing relationships with customers.
These new executives bring a wealth of industry experience to Hisense. Rick Calacci, the new Vice President of Product Marketing, and David VanderWaal, Vice President of Brand Marketing, both held positions at LG before deciding to make the move to Hisense, which speaks to the brand’s rise in status to become a competitor with LG in the North American market. Mike Kadish, who will be Vice President of Sales for Consumer Electronics, and Mike Fahey, who will be Vice President of Supply Chain Management, also bring robust industry experience to Hisense with prior experience at brands such as IBM and Samsung.
In other news, yesterday, Nikon announced the release of the NIKKOR Z 400mm f/2.8 TC VR S, a telephoto prime lens, for the Nikon Z system. According to Nikon, the NIKKOR Z 400mm f/2.8 TC VR S is the lightest lens of its type to include a built-in teleconverter weighing in at 6.5 lbs. The teleconverter on the lens, which allows the user to increase the apparent focal length of the lens, is able to function at 1.4x allowing the user to switch rapidly from a 400mm to a 560mm focal length. The lens is made from magnesium alloy for the body and includes built-in vibration reduction technology that provides up to 5.5 stops of compression even when the teleconverter is being utilized. The NIKKOR Z 400mm f/2.8 TC VR S will be available starting in late February for a not-so-meager price tag of $13,999.95.
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