Balanced is the digital fitness app that is gaining momentum for its unique service. The Balanced fitness app and platform offers personalized fitness programs for older adults, with certain routines that can help prevent pain, injuries, and illness. Personal goals can be set through the platform, like boosting bone density, increasing flexibility or muscle mass. So far, the company has raised an impressive $6.5 million in pre-seed and seed round investments.
The company was founded by Kelly Froelich and Katie Reed, whose grandfather helped inspire the founding of Balanced. Reed has said that her grandfather exercised every morning when she was growing up in Palm Springs, California. Reed was working at health-tech startup Ro when the Covid-19 pandemic surfaced, and relocated to be with her widowed grandmother to work from home.
Reed says she studied online fitness programs like Obe and Peloton, which she said worked for her, but lacked customization options for her grandmother. This led her to team up with co-worker Froelich to found the digital fitness platform, with the company launching in November 2021.
The service costs around $20 a month, offering personalized video series specifically designed for specific health and wellness goals.
Read the full version of this story at IFA Newsroom.