As we tick down the three months until IFA kicks off, President and COO of Azione Unlimited, Richard Glikes, sums up the building anticipation well: “Who in the world wouldn’t love to go to the largest electronics show in the world? I’m excited to see the latest and greatest new gear in one of the coolest cities on the planet!”
IFA Berlin, one of the world’s largest consumer electronics trade shows, is set to be held in person on September 2-6 for the first time since 2019. After a three-year hiatus, industry leaders are chomping at the bit to network with peers and get a first-hand look at some of the most innovative products from around consumer technology.
“IFA is one of the most well-timed shows in the consumer electronics industry,” said president of HiDEF Lifestyle Aaron Sholtis in a statement to Dealerscope. “We are extremely happy the show is back this year and are looking forward to meeting new partners and seeing new technologies for the coming years.”
The event is set to take place at the Messe Berlin exhibition grounds, which are comprised of 26 halls and more than 160,000 square meters of show space. While plenty of cutting-edge technology will be on display, many attendees are most excited about the robust networking technologies.
“I am so glad that these in-person events are coming back again for us to do important business,” said Starpower CEO David Pidgeon. He went on to say, “IFA is one of those annual events that are important for innovation and networking.”
Part of what makes the show so unique is its emphasis on global diversity. The event gives attending American businesses a platform to reach potential partners and customers from markets that are beyond their traditional scope of influence.
“Every time we attend, our team walks away invigorated and inspired to bring these emerging trends to North America’s independent retailers,” said Tom Hickman, president of Nationwide Marketing Group, in regard to the opportunities that IFA provides. “We can’t wait to see what this year’s event has in store for the channel.”