Thinking of buying the dip on your favorite streaming service? Well, now might not be the best time. According to a new report from Leichtman Research Group, 87 percent of US households already have some type of connected TV device. And, while the overall market penetration of these devices has grown a whopping 49 percent since 2012, adaptation rates in recent years have slowed immensely with only seven percent of households adding a connected TV device in the last two years.
This immense market saturation means that there is less horizontal wiggle room for companies to add more users. Instead, services and TV manufacturers will have to convince consumers that it is worth it to invest in higher quality devices. So far, this seems to be working with the number of American households with a smart TV hitting 71 percent in 2022, compared to 58 percent in 2020.
In other news, Uber Freight and trucking manufacturer Waymo are teaming up to create a suite of autonomous trucking solutions. For those unfamiliar with Uber Freight, it is a marketplace where shippers can coordinate with drive drives to haul goods across the country. This new partnership will give shippers access to Waymo’s fleet of autonomous long-haul truckers.
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