Competition may be getting more stiff with each passing year, but LG Electronics has been considered the leader when it comes to OLED TVs for most of the time the technology has existed.
Now, ahead of CES, LG has debuted the top of its 2023 TV lineup – and according to the company, it’s brighter than ever before.
The flagship this year is the latest evo series TVs, which this time are called the Z3, G3 and C3. They feature the α9 AI Processor Gen6. The G3 series, in particular, features LG’s Brightness Booster Max technology, which the company says “incorporates brand-new light control architecture and light-boosting algorithms to increase brightness by up to 70 percent.”
“The latest Alpha series processor utilizes LG’s most sophisticated AI-assisted Deep Learning tech to ensure outstanding picture and sound quality. AI Picture Pro now offers improved upscaling for better clarity, and enhanced dynamic tone mapping, which helps reveal the depth and detail in every frame. AI Picture Pro also integrates a picture processing technology that detects and refines important objects, such as people’s faces, to give them a more lifelike HDR quality,” LG said.
Other new features include “One Wall Design,” which is meant to leave “no visible gap” when mounted to a wall, as well as the latest version of the webOS operating system, and a new user interface that’s called All New Home.
LG also said that this year’s TVs are designed to be better for the environment, “from production all the way through to disposal creating sustainable cycles.”
Pricing and release dates have not yet been announced for the new LG lineup.
The new TVs, along with LG’s other products, will be on display at booth #15501, Central Hall at Las Vegas Convention Center at CES.
LG, however, won’t be the only manufacturer with OLED TVs at CES. Samsung will be showing the next generation of its QD-OLED TVs, as well as gaming monitors with the same technology, while a new U.S.-based startup called Displace has promised what it calls the world’s first wireless OLED TV, which runs on a swappable battery system.