Amazon Prime Day 2023 is just around the corner, starting on Tuesday, July 11, and going until Wednesday, July 12. This means consumers and retailers everywhere are probably being bombarded with listicles detailing which deals to take advantage of in appliances, gadgets, and more.
Living in the age of information that seems to be a never-ending page refresh, which we understand can become overwhelming. Instead, this provides key information on consumers’ spending and shopping habits on the e-retailer giant that can be helpful for all retailers when the big two-day shopping spree arrives.
Upgraded Points recently conducted a survey of 3,200 online shoppers across 44 US states to examine their shopping and spending habits on Amazon. The point of this survey was to paint a picture of each state’s (and the average American consumer’s) overall relationship with Amazon. The questions that shaped the survey include asking participants to rank their obsession with Amazon on a scale from one to ten (one being the least devoted and ten being the most), how much money consumers spend on Amazon, and how often consumers shop on Amazon.
American consumers spend, on average, $117 on Amazon during Prime Day, and electronics and tech take up a whopping 54.5 percent of the product categories consumers are shopping for the most. Being aware of these trends can help retailers make the most out of Prime Day 2023.
Assessing the Amazon Obsession
There is a divide between Prime members and non-Prime members when it comes to shopping on Amazon. The survey found that one in three (33 percent) Amazon Prime members shop on Amazon once a week or more. Only five percent of non-Prime members practice the same shopping frequency.
US states also differ in their levels of devotion to Amazon. Of the 44 states surveyed, Upgraded Points found Alabama’s population to be the most infatuated with Amazon. 36.5 percent of respondents ranked their obsession between seven and ten. North Carolina trailed not too far behind, with 34.7 percent of respondents also ranking their devotion to Amazon between seven and ten.
According to the survey’s findings for respondents that ranked their obsession with Amazon between seven and ten, there was less statewide love from respondents in Florida (18.8 percent), Oregon (12.2 percent), and Washington (11.8 percent).
Spenders vs. Savers on Amazon
Upgraded Points found the average American spends around 91.75 each month on Amazon. Prime members seem more likely to open their wallets for Amazon, with Prime members spending $110 per month over non-Prime members, who put $38 on average toward their Amazon shopping.
The state with the highest average amount spent on Amazon goes to Tennessee, which tops out at $124.22 each month. The states taking the second and third spots are Delaware ($114/month) and Wisconsin ($113.46/month).
In a surprising statistic, Washington state ranks fifth in overall monthly spending on Amazon ($112.06/month) despite being one of the states with the lowest percentage of respondents who ranked their devotion to Amazon between seven and ten.
The state with the highest amount spent on Amazon goes to Tennessee, which tops out at $124.22 each month. The states taking the second and third spots are Delaware ($114/month) and Wisconsin ($113.46/month).
A Snapshot of the Amazon Shopper
Even the Amazon shopper is split along generational lines. Gen Xers shop on Amazon on average more than any other generation, with 33 percent of them shopping on the e-retailer once a week or more. Gen Xers also spend the most money on Prime Day, topping out at $148 on average.
Growing up in the age of e-commerce, Gen Z has its fair share of Amazon as well. Upgraded Points found that 31 percent of Gen Zers use their parents’ Amazon Prime memberships to take advantage of better deals offered to subscribers.