Appliance Retailer reporter James Wells recently conducted an exclusive interview with IFA executive director, Dirk Koslowski regarding additional details on the upcoming IFA 2020 Special Edition Event in Berlin, September 3-5, 2020.
The pair discussed the response to this hybrid physical/virtual event thus far from international partners including retailers and exhibitors. Perhaps this comment from Koslowski best sums up the confidence event organizers are feeling that IFA 2020 Special Edition will be a huge success.
“We figured out a way how to do a trade show in a very successful and efficient way for our all of our international partners including the media, the exhibitors and of course the retailers, because IFA was one of the first shows for the consumer electronics business,” Koslowski said.
The full interview is available here.