One silver lining that has come out of the pandemic is our newfound ability to be in two places (or more) at once. Virtual events have opened the door to a wider audience and allowed for more flexibility on the attendee side. There’s no more running to grab a seat for a panel or worrying you might miss a session while networking.
Nationwide Marketing Group already has a few successful virtual events under their belt and they are keeping that momentum going with the first-ever Las Vegas Market Live virtual experience for the independent retail channel. This time around, Nationwide will be an “exhibitor” itself at the Las Vegas Market, which runs April 11-15. Throughout the event, the Nationwide Furniture and Bedding and PrimeMedia teams will be on hand hosting a series of conversations, presenting new products, offering trainings, and more.
“Las Vegas Market Live offers independent dealers across the country an opportunity to see the latest innovations and introductions from the show, even if they weren’t able to come to the show in-person,” says Nationwide Vice President of Furniture and Bedding Mike Derro.
Las Vegas Market Live will complement some of Nationwide’s other virtual events from this past year, and offer dealers who can’t make the trip to Las Vegas an enriching experience. Many aspects of Las Vegas Market Live can be expected to appear at other industry shows, especially while we remain COVID cautious.
“Las Vegas Market Live is a powerful tool for dealers who are attending the show in person,” explains Jeff Rose, senior director of merchandising for furniture and bedding. “There’s so much to see and do at World Market Center that it can be a challenge to visit every partner you’d like. Everything we capture for Las Vegas Market Live will remain available after the show, so it’s a great place to check in for the showrooms you weren’t able to visit in person.”
As with most virtual events, Las Vegas Market Live video content will be available in real time on the event’s website and on demand after the show. Nationwide Marketing Group will also have a dedicated playlist for these sessions on YouTube.
Dealers interested in participating in the Las Vegas Market Live experience can subscribe to receive text or email alerts to be notified when new content drops. They will be able to easily connect with key contacts from participating manufacturers and the experts on hand from the Nationwide furniture and bedding team.
Some of Nationwide’s vendors that are already committed to the Las Vegas Market Live experience include Ace Casual, Bedgear, Best Home, Capel Rugs, Coaster, CordaRoy’s, Corsicana, DreamFit, Eastman House, Elk Home, Ergomotion, Hiend Accents, Human Touch, I Love Pillow, Klaussner, Leather Italia USA, Legends, Leggett & Platt, Malouf, Mohawk Home, Osaki Chairs, Porter Designs, Powell, Purecare, Resident Home, Serta Simmons Bedding, Tempur+Sealy International, W. Silver, and more.
“The PrimeMedia team is excited to work with so many great partners at Market, and not only will we be bringing their showroom experiences to dealers as part of Las Vegas Market Live, we’ll also be capturing training on their latest product introductions and innovations,” says Nationwide PrimeMedia’s Mike Whitaker. “Those training programs will debut in the coming weeks, exclusively for Nationwide Members, in the Nationwide Learning Academy online. We’re excited about this robust expansion of new furniture and bedding content, as it will continue to assist the teams of our Member companies in remaining the most knowledgeable and helpful in their markets.
Jessica is the Chief Digital Editor for CT Lab Global Media, the North American platform for IFA Berlin.